Scenario 11-1 When One Runs a World Wide Web Word Search of Search

question 38

Multiple Choice

Scenario 11-1
When one runs a World Wide Web word search of the term sales promotion, the result is more than 700,000 matches. The list of links is as diverse as it is extensive. A click of a mouse button can bring you to the home page of a wide variety of full-service Sales Promotion Agencies providing strategic promotion planning and promotion development/implementation with emphasis on retail grocery products.
-(Scenario 11-1) Pegasus Sales Promotion claims that just about any business can benefit from a scratch card promotion. However, an astute marketer realizes that, as with many different kinds of sweepstakes,

• A) they are not an effective way to build store traffic.
• B) it's often difficult to get any message across in the context of a game.
• C) they are not an effective way to spur repeat trips to a retailer.
• D) the lack of legal guidelines can create massive problems for companies.

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Definitions:

Causal

Relating to or acting as a cause; implying a relationship where one factor or event is responsible for triggering another factor or consequence.

Data Warehouse

A central repository for storing, managing, and analyzing large volumes of data from various sources.

External Data Sources

Information collected from outside an organization for analysis, including market trends, competitor data, and economic indicators.

Internal Data Sources

Information collected from within an organization, such as sales records, customer feedback, and inventory levels, used for decision-making and strategic planning.