The Primary Role for Consumer Sales Promotion Is to

question 68

Multiple Choice

The primary role for consumer sales promotion is to

• A) enhance the image of a brand.
• B) elicit an immediate purchase from a customer.
• C) encourage long-term purchasing of a brand.
• D) have a preference-building effect for a brand.

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Definitions:

Complex

Composed of many interconnected parts, resulting in a system or entity that is complicated and difficult to understand in full detail.

Playing Field

A metaphor for the environment or situation in which a set of activities, especially competitive ones, take place, emphasizing on equal opportunities and fairness.

Politicking

Engaging in political maneuvering or strategy, often involving scheming, intrigue or manipulation to achieve a specific goal or advantage.

Personal Goals

Individual objectives that a person aims to achieve, reflecting their aspirations and values.