Scenario 11-2 The White Noise Recording Company Is Getting Ready to Release

question 29

Multiple Choice

Scenario 11-2
The White Noise recording company is getting ready to release the first compact disc from its newest band, Wet-Dog. Because White Noise's last three releases have been dismal failures, the company needs a quick influx of cash. The company has decided to use sales promotions to move the product through record stores and into customers' hands.
-(Scenario 11-2) White Noise commissions the building of point-of-purchase displays for record stores. The displays hold 144 compact discs, with headphones for patrons to listen to selections off each disc. This is known as

• A) a consumer-market sales promotion.
• B) an on-package sampling.
• C) an incentive.
• D) a trade-market sales promotion.

---

Definitions:

LGBTQ Women

Women who identify as lesbian, gay, bisexual, transgender, queer, or questioning, focusing on the intersection of gender and sexual orientation identity.

Hurdles

Obstacles or challenges that need to be overcome in order to achieve a goal.

Workplace

A location where people are employed and engage in activities related to their job or profession.

CEOs

Chief Executive Officers; the highest-ranking person in a company or organization, ultimately responsible for making managerial decisions.