Unquestionably, There Are Numerous Positive Things That Can Result from a Properly

question 12

Essay

Unquestionably, there are numerous positive things that can result from a properly planned sales promotion. However, a manager must also realize that there are potential negatives to a sales promotion effort. As a wise manager, what kind of questions would you ask yourself before committing a substantial amount of money to a sales promotion?

Determine the optimal cash balance for firms using models like the BAT and Miller-Orr models.

Comprehend the effects of cash management decisions on opportunity costs and trading costs.

Understand the role and process of lockbox systems in improving cash management.

Identify the reasons for holding cash and the business activities it supports.