Unquestionably, There Are Numerous Positive Things That Can Result from a Properly

question 12

Essay

Unquestionably, there are numerous positive things that can result from a properly planned sales promotion. However, a manager must also realize that there are potential negatives to a sales promotion effort. As a wise manager, what kind of questions would you ask yourself before committing a substantial amount of money to a sales promotion?

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Definitions:

Social Upheaval

A significant disruption or change in the structure, functioning, or equilibrium of society, often associated with conflict, revolutions, or reforms.

Aggression

Behavior intended to harm or intimidate others, which can manifest physically, verbally, or psychologically.

Seafarers

Individuals who work or travel by sea, often referring to sailors, fishermen, or cultures with strong maritime traditions.

Agriculturalists

Individuals or groups who engage in agriculture, the science, art, and business of cultivating soil, producing crops, and raising livestock.