Message Testing Research Comes in Different Types: _________ Research Occurs

question 28

Multiple Choice

Message testing research comes in different types: _________ research occurs before an ad is placed and ___________ research occurs during and/or after the ad has run.

• A) pretest; post-test
• B) projective; association
• C) developmental; fundamental
• D) fundamental; developmental

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Definitions:

Market Segment

A group of individuals or organizations sharing one or more characteristics, making them have similar product needs.

BDI

Brand Development Index, a measure of the strength of a brand in a specific market or geographic area.

Brand Position

Refers to the unique space a brand occupies in the minds of customers and how it is distinguished from its competitors' products or services.

Product Repositioning

The strategic process of changing the market's perception of a product by altering its marketing mix, including its positioning, pricing, packaging, or promotion, often in response to changing market conditions or consumer preferences.