Which of the Following Best Describes the Typical Effect of Event

question 43

Multiple Choice

Which of the following best describes the typical effect of event sponsorship as an advertising medium?

• A) it is useful in creating primary demand for a product category
• B) it is a base for synergies with brand advertising, sales promotion and public relations elements of IMC.
• C) It is often best used as a stand alone element of promotion
• D) it is useful for creating brand awareness

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Definitions:

Consumer Surplus

The variance between the amount buyers are ready to spend on a good or service and the amount they actually pay.

Tariff

A tax imposed by a government on goods and services imported from other countries to regulate trade and protect domestic industries.

Sugar

A sweet-tasting, soluble carbohydrate found in many plants, widely used as a sweetener in food and beverages.

Import Quota

A restriction by a country on the quantity of a good that can be imported over a given period.