Big Burgers Runs a Promotional Campaign That Rings True with the Target-Audience

question 31

Multiple Choice

Big Burgers runs a promotional campaign that rings true with the target-audience. Big Burger wants consumers to think "Yes that right! That's just the way I feel!" Big Burgers has the objective of

• A) imparting knowledge.
• B) shaping attitudes.
• C) attaching feelings and emotions.
• D) legitimizing the brand.

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Definitions:

Homogenization

The process of making things uniform or similar, often used in cultural contexts to describe the reduction of cultural diversity through the dominance of particular cultural norms.

Local Differences

Variations or disparities that occur within regions, communities, or populations, often influenced by cultural, environmental, or socioeconomic factors.

Economic Domination

A situation where a particular country, corporation, or individual exerts a significant level of control over economic resources and markets.

Imperialism

Is the economic domination of one country by another.