Which of the Following Is a Reason for the Convergence

question 45

Multiple Choice

Which of the following is a reason for the convergence of Madison & Vine?

• A) New York City needed to extend Madison Avenue into Greenwich Village where it becomes Vine Street
• B) People have an ever-expanding set of options beyond traditional media with which to fill their leisure time - from playing video games to watching DVD's.
• C) People like movies better than TV where the ads are limited to pre-screening 20 minute segments
• D) there really isn't a convergence; the idea of Madison & Vine is just a way for "ad men" to recapture some of the fading glamour of their industry