The Story of How Prilosec OTC Successfully Used Sponsorship of Bunco

question 49

Multiple Choice

The story of how Prilosec OTC successfully used sponsorship of Bunco gaming, in particular the Bunco World Championship illustrates what principle of the ideal branding-through-sponsorship scenario?

• A) connect with your consumer in a fun and meaningful way
• B) take advantage of excellent overlaps between your customer and your brand's benefit
• C) leverage the unique connection between consumer and brand to build loyalty and favorable word of mouth
• D) all of these are characteristics of the ideal branding-through-sponsorship scenario

---

Definitions:

Moral Argument

A moral argument is a rationale based on ethical principles, aiming to determine right from wrong or justify moral judgments and behaviors.

Political Argument

A discussion or debate involving opposing viewpoints or perspectives on issues related to governance, policies, or political ideologies.

Minimum Wages

The lowest legal hourly pay that workers can be paid, set by government legislation.

Equilibrium Wage

The wage rate at which the quantity of labor demanded by employers equals the quantity of labor supplied by workers.