Coordination Is Complicated by Which of These Factors

question 12

Multiple Choice

Coordination is complicated by which of these factors?

• A) Competition for internal dollars often yields rivalries that work against it
• B) There can be a lack of alignment around who is responsible for achieving the integration
• C) Diversity of functional specialists can mean miscommunication or non communication that undermines coordination
• D) All of these factors complicate synergistic coordination of IMC

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