Scenario 13-5 General Dynamics Produces Jet Fighters, Submarines, and Other High Tech

question 53

Multiple Choice

Scenario 13-5
General Dynamics produces jet fighters, submarines, and other high tech defense equipment for the United States government, as well as for a handful of foreign governments that are approved to purchase such weapons. General Dynamics has several communications challenges. The firm must make its presence known to decision makers in the military and in government. It must also engender support from the public in a way that causes voters to contact their legislators to support funding for programs that require products manufactured by General Dynamics.
-(Scenario 13-5) During national election seasons, General Dynamics will feature advertisements on television news programs such as Face the Nation and Meet the Press. The message from these ads is that America must be careful to maintain a strong defense in the face of changing world political scenarios. Which of the following best describes this type of communication?

• A) public relations
• B) publicity
• C) cause-related advertising
• D) advocacy advertising

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Definitions:

Variance

A measure of the dispersion or spread of a set of values, calculated as the average of the squared deviations from the mean of the set.

Index Funds

Mutual funds or exchange-traded funds (ETFs) designed to follow certain preset rules so that the fund can track a specified basket of underlying investments.

PHStat

An Excel-based statistical analysis software package designed to make the understanding and application of statistics easier for users.

Decision Nodes

Points within a decision-making process or decision tree where choices between different actions must be made.