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Scenario 12-2 Hollywood Inc. Is a New Promotions Company Formed by Three

question 15

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Scenario 12-2
Hollywood Inc. is a new promotions company formed by three ex-ad agency execs who had illustrious careers in large multi-service agencies. Over their years in account management and creative roles they developed close ties with a number of Hollywood movers and shakers. Consequently they think they are poised to facilitate advertisers' increasing need for branded entertainment. Unfortunately their "old school" ways of thinking about branding, forged in traditional media, sometimes work against their new business venture.
-(Scenario 12-2) After making the mistake of proposing using Hollywood Inc. without checking on the existing marketing communications plan, the young Jaguar North America manager learns her lesson. When she hears from a friend that another James Bond film has been approved for production, she calls the senior account executive at their lead ad agency to check whether placement in this film would be consistent with the brand imagery being created for the brand and whether they have contacts that can achieve such placement, before telling her boss of her idea. What aspect of coordination is happening in this situation?

Definitions:

Wage Increases

Adjustments made to the salary of employees, typically to account for inflation, performance, or changes in the cost of living.

Leisure

Free time available to an individual excluding time spent on work, domestic activities, and essential needs.

Labor Market

The supply of available workers in relation to available work, influenced by factors such as wages, demand, and employment laws.

Households

Entities consisting of one or more people who live together and make joint decisions on consumption and other economic activities.