You Manage Event Sponsorships at an Advertising Agency

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The Answer is Event sponsorship involves a marketer providing financial support to help fund an event, like a rock concert or sporting event. In return, that marketer acquires the rights to display a brand name, logo, or advertising message on-site at the event.
Among the reasons that event sponsorship can be an effective tool are the following: (1) if the event is covered on TV, the marketer's brand name and logo will also receive exposure with the television audience; (2) events may be selected or created to attract a specific segment of a target audience; (3) a sponsor can get name exposure for a lower cost than it if had used traditional media; (4) research indicates that the loyalty of fans at sponsored events can be turned into sales; (5) when a marketer connects a brand with the potent emotional experiences often found at events, positive feelings are attached to that brand; and (6) events can be leveraged as ways to entertain important clients, recruit new customers, motivate the firm's salespeople, and generally enhance employee morale.

You Manage Event Sponsorships at an Advertising Agency

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