Describe What Branded Entertainment Is, How It Differs from Brand/product

question 21

Essay

Describe what branded entertainment is, how it differs from brand/product placement, and what its future is as a branding tool.

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Definitions:

Open-Market Purchase

The buying of government securities by the central bank from the market to increase the money supply and decrease the interest rate.

Store Of Value

An asset that can be saved, retrieved, and exchanged in the future without significantly losing value.

Currency

The system of money in common use in a country, which facilitates the exchange of goods and services.

Liquid Asset

An asset that can easily be converted into cash in a short period without losing value.