Which of the Following Was the Underlying Consumer Insight Driving

question 33

Multiple Choice

Which of the following was the underlying consumer insight driving Crest Extreme's successful campaign to young women?

• A) They feared tooth decay.
• B) An occasional bad hair day is acceptable; an occasional bad breath day is totally unacceptable.
• C) Social success with peers and members of the opposite sex depends on a cleaner, whiter smile.
• D) Complexion quality is enhanced by smile quality

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Definitions:

Fixed-Term Tenancy

A lease agreement for a property that is set for a specific period of time, at the end of which, the agreement either ends or must be renewed.

Express Contract

A clearly stated agreement, either written or spoken, where the terms are explicitly stated by all parties involved.

Periodic Tenancy

A lease interest in land for an indefinite period involving payment of rent at fixed intervals, such as week to week, month to month, or year to year.

Specify

To state or describe something clearly and precisely.