The Public Relations Activity That Is Dictated by Influences Outside

question 64

Multiple Choice

The public relations activity that is dictated by influences outside the control of the company, focuses on problems to be solved, and requires a company to take defensive measures is a

• A) proactive public relations strategy.
• B) reactive public relations strategy.
• C) public relations audit.
• D) public relations plan.

---

Definitions:

Financial Institutions

Organizations that provide financial services, such as banks, insurance companies, and stock exchanges.

Capital Infrastructure

Fundamental facilities and systems serving a country, city, or area, including transportation, communications, sewage, water, and electric systems, that are necessary for economic activity.

Primary Products

Basic commodities that are used as inputs by other industries for production processes, including agricultural products, minerals, and raw materials.

Developing Countries

Nations with a lower living standard, underdeveloped industrial base, and low Human Development Index (HDI) relative to other countries.