Scenario 13-4 Munters Moisture Control Services Is an Organization That Responds to Responds

question 11

Multiple Choice

Scenario 13-4
Munters Moisture Control Services is an organization that responds to businesses and institutional customers that have had their facilities damaged by moisture from floods or water leaks. In most cases, the moisture problem is completely unexpected by the customer and thus they need to contact Munters and hire them on very short notice. In addition, the cost of clean up and repair of water damage is typically much higher than customers ever expect, unless they have had previous experience with such calamities.
As a result, some customers and even communities view Munters with some disdain. Often, they feel as if this firm is preying on the misfortune of others. Nevertheless, the largest bank in town was very satisfied with the job Munters did for them after a recent flood from the nearby river. Clearly, Munters must be very careful to see that public relations and corporate advertising are handled appropriately.
-(Scenario 13-4) Because some people in the community describe the firm as "vultures" that prey on the misfortunes of others, the primary objective of Munters' public relations efforts is likely to be:

• A) promoting services
• B) preparing internal communications
• C) counteracting negative publicity
• D) lobbying

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Definitions:

Welfare State

A social system in which the government takes responsibility for the well-being of its citizens by providing services such as healthcare, education, and financial assistance.

Consensus

Consensus is the general agreement reached by a group as a whole, often used in the context of decision-making processes where unity and collective support are sought.

Bretton Woods

Refers to the international monetary system established in 1944 in Bretton Woods, New Hampshire, which set up rules for commercial and financial relations among the world's major industrial states.

International Monetary Fund

The International Monetary Fund (IMF) is an international organization that aims to promote global monetary cooperation, secure financial stability, facilitate international trade, promote high employment and sustainable economic growth, and reduce poverty around the world.