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Scenario 13-4 Munters Moisture Control Services Is an Organization That Responds to Responds

question 38

Multiple Choice

Scenario 13-4
Munters Moisture Control Services is an organization that responds to businesses and institutional customers that have had their facilities damaged by moisture from floods or water leaks. In most cases, the moisture problem is completely unexpected by the customer and thus they need to contact Munters and hire them on very short notice. In addition, the cost of clean up and repair of water damage is typically much higher than customers ever expect, unless they have had previous experience with such calamities.
As a result, some customers and even communities view Munters with some disdain. Often, they feel as if this firm is preying on the misfortune of others. Nevertheless, the largest bank in town was very satisfied with the job Munters did for them after a recent flood from the nearby river. Clearly, Munters must be very careful to see that public relations and corporate advertising are handled appropriately.
-(Scenario 13-4) When Munters responds to news reports of their customer activities after a flood, any communication strategy they might use is dictated by influences outside of the control of the company. Fortunately they are somewhat prepared as they have already identified their vulnerability. Which of the following best describes the communications strategy they will execute?

Definitions:

Subjective Point of View

An individual’s personal perspective, influenced by their feelings, beliefs, and experiences, rather than objective facts.

Self-actualization

The realization or fulfillment of one’s talents and potentialities, especially considered as a drive or need present in everyone.

Incongruence

A state where there is a mismatch or lack of alignment between one's self-perception and reality, often leading to psychological discomfort.

Behavioral Genetics

A field of study that examines the role genes and the environment play in shaping behaviors.