The Book Lists Six Main Objectives of Public Relations Efforts

question 39

Essay

The book lists six main objectives of public relations efforts. List four of these objectives. Then, give an example of how a company that sells a product you purchase or provides a service you use could try to achieve each of the four objectives.

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Definitions:

Business Intelligence

The strategies and technologies used by enterprises for the data analysis of business information to support better business decision making.

Data Analytics

The process of examining data sets to draw conclusions about the information they contain, often with the aid of specialized systems and software.

Artificial Intelligence

The simulation of human intelligence processes by machines, especially computer systems, including learning, reasoning, and self-correction.

Data Visualization

The graphical representation of data to help communicate its insights effectively, using visual elements like charts, graphs, and maps.