Which of the Following Is NOT an Objective of Personal

question 12

Multiple Choice

Which of the following is NOT an objective of personal selling?

• A) create a profitable differential competitive advantage
• B) accord uniqueness to each potential buyer
• C) manage a set of buying-selling relationship for mutual benefit
• D) dominate the relationship

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Definitions:

Breakeven

A financial situation where revenue equals costs, resulting in neither profit nor loss.

Mark-up

The margin calculated by subtracting the cost of a product or service from its sale price, then dividing by the cost, expressed as a percentage.

Retail Price

The price at which goods are sold to the public, typically higher than the wholesale price.

Mark-up

Increment on the buying price of products targeted to offset operational costs and profits.