Jane Asks Jim If He Is Happy with His Insurance

question 25

Multiple Choice

Jane asks Jim if he is happy with his insurance agent. Jim answers that he is and offers to introduce Jane to his agent. Jim has just helped his agent with which activity in the personal selling process?

• A) initial contact
• B) prospecting
• C) preparation
• D) closing the sale

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Definitions:

Cat Food

A type of pet food specifically formulated to meet the nutritional needs of cats, available in dry, wet, and semi-moist forms.

Level of Intangibility

A characteristic of services describing the extent to which they cannot be seen, touched, or possessed physically, impacting how they are marketed and sold.

Advertising Agency

An Advertising Agency is a service-based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Tutoring Service

A service that provides individualized or group teaching outside of the traditional educational institutions to enhance understanding in specific subjects.