AIDA Stands for

question 41

Multiple Choice

AIDA stands for

• A) attention-interest-desire-action.
• B) attraction-interest-desire-accomplishment.
• C) attention-income-development-action.
• D) attrition-investment-detection-attraction.

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Definitions:

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Female Psychologist

Refers to a psychologist who identifies as female and may contribute to the field with perspectives and research focusing on gender, among other areas of psychology.

Doctorate

The highest academic degree awarded by universities, typically after completion of extensive research in a specific field of study.

Mary Whiton Calkins

An early American psychologist who was the first female president of the American Psychological Association.