For Many Organizations Personal Selling Is the Most Important Element

question 23

Essay

For many organizations personal selling is the most important element of the promotion mix. Discuss the factors that would lead an organization to emphasize personal selling. When is personal selling useful to an organization and when is it less useful?

---

Definitions:

Linear Model

A statistical approach for modeling the relationship between a scalar response and one or more explanatory variables using straight-line equations.

Labeled Points

Points in a space marked with identifiers or symbols to denote specific positions or values.

Data

Factual information used as a basis for reasoning, discussion, or calculation, often numeric in form.

Model

A simplified representation or framework used to describe or simulate complex systems or phenomena.