Joe, the Brand Manager for Mega Brands Surf Laundry Detergent

question 50

Multiple Choice

Joe, the brand manager for Mega brands Surf laundry detergent asks his ad agency ABC-XYZ for information on how well the proposed advertisement scored against average campaigns of its type. Joe is asking for

• A) normative test scores.
• B) information on the ads validity.
• C) trustworthiness data.
• D) a resonance test.

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Definitions:

RUPA

The Revised Uniform Partnership Act, which is a set of laws aiming to govern the operation of partnerships within the United States.

Limited Liability Partnership (LLP)

A partnership in which some or all partners have limited liabilities, protecting them from personal responsibility for the debts of the business.

Personally Liable

Being directly responsible for the payment of debts or the fulfillment of obligations from one's own assets.

Capital Contribution

The sum contributed by a business partner as a permanent investment in the business. It is then considered to be the property of the partnership.