Aside from Measuring Just the Inquires or Sales Generated, Direct

question 49

Multiple Choice

Aside from measuring just the inquires or sales generated, direct marketing

• A) is more difficult to determine the effectiveness of then advertising.
• B) allows for a more refined evaluations against geodemographic objectives.
• C) is much less costly on a CPM basis then public relations.
• D) does not allow for a profitability or return on investment calculations because of its complexity.

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Definitions:

Cash Dividends

Payments made by a corporation to its shareholder members. It is the share of profits distributed.

Retained Earnings

The portion of net income left over for the business after it has paid out dividends to its shareholders, often reinvested in the business.

Earnings Per Share

A financial metric calculated by dividing a company's net income by the number of its outstanding shares.

Dividend Per Share

The amount of dividend that is paid out for each share of stock held by shareholders.