The Main Purpose of Pretesting an Advertisement Is to

question 44

Multiple Choice

The main purpose of pretesting an advertisement is to

• A) establish a baseline by which to measure the effects of the advertisement over time.
• B) make sure that recall and attitude change created by the advertisement will translate into consumer action.
• C) determine the most effective match between target audience and product benefit.
• D) assess consumer reactions to an advertisement before time and money is spent on a full-blown media run.

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Definitions:

Promissory Note

A written, legally binding document in which one party promises to pay another a defined sum of money at a specified time or upon demand.

Certificate of Deposit

A time deposit financial product offered by banks to individuals that pays interest and returns the principal after a fixed period.

Draft

A preliminary version of a document or plan, subject to revision and refinement.

Negotiable Instruments

Financial documents that promise payment to the bearer or named party and can be transferred by endorsement or delivery, such as checks, promissory notes, and bills of exchange.