Nestle Has Distributed a Coupon in the Sunday Newspaper

question 21

Multiple Choice

Nestle has distributed a coupon in the Sunday newspaper. A reasonable means of evaluating the effectiveness of this promotion is

• A) polling retailers for store traffic counts.
• B) tracking the redemption rate of the coupon.
• C) conducting a post-test attitude-change study
• D) evaluating the amount of product reordered by retailers.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology.

Oral Personality

A psychoanalytic concept that describes individuals fixated at the oral stage, characterized by behaviors centered around oral gratification.

Freud

Sigmund Freud, the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Psychic Energy

A concept in psychoanalytic theory referring to the energy of the mind's workings, driving thoughts, emotions, and behaviors.