Joe, the Brand Manager for Mega Brands Surf Laundry Detergent

question 50

Multiple Choice

Joe, the brand manager for Mega brands Surf laundry detergent asks his ad agency ABC-XYZ for information on how well the proposed advertisement scored against average campaigns of its type. Joe is asking for

• A) normative test scores.
• B) information on the ads validity.
• C) trustworthiness data.
• D) a resonance test.

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Definitions:

Human Capital

The collective skills, knowledge, and expertise that employees bring to an organization, considered an asset in improving productivity and enhancing organizational value.

Ethical Practices

Conduct that adheres to guidelines or principles that determine right and wrong behavior within a specific context.

Core Competencies

Core competencies are special strengths that give an organisation a competitive advantage.

Organisational Controls

Mechanisms put in place within an organization to guide, regulate, and monitor its activities towards achieving set objectives.