Sponsorships Can Be Evaluated by

question 32

Multiple Choice

Sponsorships can be evaluated by

• A) evaluating the number of viewers if the even is televised.
• B) counting the number of times the company logo appears on the screen and the company name mentioned in the telecast for televised events.
• C) simply counting the number of people that attend the event.
• D) all of the above

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Definitions:

Personal Appeals

Requests or suggestions that are based on personal relationships or friendships rather than on formal authority or logic.

Exchange

The act of giving something to someone and receiving something else in return.

Inspirational Appeals

Techniques used to motivate others by appealing to their values, hopes, and aspirations.

Influencing Tactics

Strategies or approaches used to persuade or convince others to follow a course of action or to adopt a particular viewpoint.