You Have Put Together a Site on the Web, Targeted

question 35

Multiple Choice

You have put together a site on the Web, targeted at college students and promoting a new, fruit-flavored carbonated beverage. The site is in the development stage, and you want feedback on how people move through the site and where they spend a majority of their time. It would be most beneficial to

• A) keep an accurate count of the number of hits on the site.
• B) do a search engine access analysis.
• C) review the data provided by IP addresses.
• D) do an analysis using log analysis software.

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Definitions:

Mathematical Summaries

The use of statistics, such as mean, median, mode, and range, to provide a comprehensive overview of numerical data.

Inferential Statistics

A branch of statistics that allows us to make predictions or inferences about a population based on data from a sample.

Descriptive Statistics

Descriptive Statistics consist of quantitative analysis techniques that summarize, show, or describe basic features of a dataset, providing simple summaries about the sample and the measures.

Statistically Significant

A statistical judgment indicating that observed data are unlikely to occur by chance, suggesting a meaningful relationship or effect.