The Ideal Number of Participants in a Focus Group Is

question 6

Multiple Choice

The ideal number of participants in a focus group is:

• A) 8-12.
• B) exactly 100.
• C) one user of each of the brands in the family.
• D) 4, representing children, teenagers, adults, and seniors.

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Definitions:

Ethical Codes

Written guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards.

Ethical Approaches

Philosophical theories or perspectives guiding the determination of what is right and wrong in moral terms, influencing decision-making and behavior.

Texas Instruments

An American technology company that designs and manufactures semiconductors and various integrated circuits.

Principle of Justice

A fundamental normative rule ensuring fairness and equity among individuals within society or a system.