A ____ Is Guided by Marketing Objectives and Takes an Offensive

question 31

Multiple Choice

A ____ is guided by marketing objectives and takes an offensive rather than defensive posture in public relations process.

• A) publicity campaign
• B) reactive public relations strategy
• C) corporate advertising strategy
• D) proactive public relations strategy

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Definitions:

Corporations

Legal entities that are separate from their owners, providing limited liability protection, and have the ability to raise capital by issuing shares.

19th Century

The period from January 1, 1801, to December 31, 1900, marking the nineteenth century of the Gregorian calendar.

Gross Investment

The sum of money used to acquire new capital assets, not considering depreciation expenses.

GDP

Gross Domestic Product, the total value of all goods and services produced within a country’s borders in a specific time period, used as a broad measure of economic performance.