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In highly contested consumer goods sectors, launching a new brand may cost as much as $100 million.
Gestures
Movements of the body or limbs that express or emphasize an idea, sentiment, or attitude.
Eye Contact
The act of looking directly into another person's eyes, which can communicate attention, interest, or various emotional states.
Vocal Characteristics
The unique qualities and features of a person's voice, including tone, pitch, and speed, which can convey emotions and attitudes.
Interpreting Nonverbal
The process of understanding and making sense of nonverbal cues such as facial expressions, gestures, and body language.
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