Why Are Marketers Extending National Account Management Programs Across Countries

question 26

Multiple Choice

Why are marketers extending national account management programs across countries typically for the most important customers?

• A) To deal with the globalization of customers
• B) Because it is required
• C) They are following the lead of other marketers.
• D) Local marketing does not do this.

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Definitions:

Human Resource Planning

The process of forecasting an organization's future human resource needs and developing strategies for fulfilling those needs, balancing organizational demands with available workforce supply.

Supply And Demand

Fundamental economic model describing how the availability of a product (supply) and the desire for that product (demand) determine its price.

Employees

Individuals who are hired by an organization to perform specific duties in exchange for compensation.

Human Resource Planning

The process undertaken by an organization to ensure the right number and types of employees are available to meet current and future needs.