The Primary Internal Change Agent in a Company Is Often

question 44

True/False

The primary internal change agent in a company is often a long-time employee who is not management-level.

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Definitions:

Diffusion of Innovations

The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.

Adoption Process

The series of stages consumers go through when deciding whether to purchase a new product or service, including awareness, interest, evaluation, trial, and adoption.

Branding Process

The series of strategies and actions a company undertakes to develop a strong and consistent identity in the market that resonates with its target audience.

Diffusion Curve

A graph that represents the rate at which a new innovation is adopted by users over time, typically resembling an "S" shape.