The American Marketing Association (AMA)defines Marketing Research as the Function

question 19

True/False

The American Marketing Association (AMA)defines marketing research as the function that links the consumer,customer,and public to the marketer through information.

---

Definitions:

Iconic Memory

A component of the visual memory system which is a very brief (<1 second) recall of a visual stimulus.

Mental Image

A representation in a person's mind of a sensory experience without the stimulus being present.

Momentary Memory

Refers to the very brief storage of sensory information in the memory system, also known as sensory memory.

Automatically Processed

Information processing that occurs subconsciously and without the need for conscious attention or control.