Why Did Coca Cola Change the Name of Diet Coke

question 56

Multiple Choice

Why did Coca Cola change the name of Diet Coke to Coke Light in many countries?

• A) There was no global character for the word Diet.
• B) Diet is a dirty word in other countries.
• C) To match what beer manufacturers were doing.
• D) To focus on helping people feel and look their best.

---

Definitions:

Economic Profits

The difference between a firm's total revenues and its total costs, including both explicit and implicit costs, representing a measure of efficiency and profitability.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, based on what the seller believes the customers will pay.

Antitrust Regulations

Laws designed to enhance competition in the market by preventing monopolistic practices and promoting fair and free competition.

Nondiscriminating Monopolist

A monopolist who charges all consumers the same price for its product, without any price discrimination.