The Name, Term, Symbol, Sign or Design Used by a Firm

question 14

Multiple Choice

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

• A) peer group.
• B) lesson.
• C) brand.
• D) image.

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Definitions:

Cumulative Nonparticipating Preferred Stock

Preferred stock that accumulates unpaid dividends, which must be paid out before dividends can be distributed to common stockholders, but does not participate beyond the fixed dividend.

Cash Dividends

A redistributive payment of a portion of a company's earnings, made in cash, to its shareholders.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, equal to the share capital plus retained earnings.

Premium

An additional amount over the normal cost, or the portion of insurance payments above the cost of the insured risk.