The Two Main Concerns When Selecting Media Are Effectiveness in Reaching

question 21

True/False

The two main concerns when selecting media are effectiveness in reaching the appropriate target market and placing the advertising in a program that has dominance in strategy, participation and destination.

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Definitions:

Proposition

A statement or assertion that expresses a judgement or opinion that can be either true or false.

Connective

In logic and philosophy, a term or operator that connects two propositions or parts of a proposition, such as "and", "or", and "not".

Proposition

A statement that can either be true or false, used in logic to construct arguments or prove theories.

Connective

In logic and grammar, a word or expression that connects clauses or sentences, or the component that links elements within a proposition.