Which Channeling Strategy Features Sharing of Marketing Functions, with the Manufacturer

question 22

Multiple Choice

Which channeling strategy features sharing of marketing functions, with the manufacturer handling promotions and customer generation, and the intermediaries, sales and distribution?

• A) Freestanding
• B) Place-generation
• C) Realignment
• D) Hybrid

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Definitions:

Flash Mob

A large group of people who assemble suddenly in a public place, perform an unusual act for a brief time, then quickly disperse, often organized via telecommunications or social media.

Conglomeration

The process or result of forming a large company or group of companies by merging multiple small ones, often across various industries.

Merger

The legal combination of two companies, usually in order to maximize efficiency and profits by eliminating redundant infrastructure and personnel.

Verizon

A multinational telecommunications company offering wireless products and services.