What Is the Reason Many International Marketers Become Strategically Involved

question 35

Multiple Choice

What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?

• A) Grand scale economic development
• B) Since this form of marketing cannot be eliminated, it is best to be involved.
• C) Most companies already have private labels.
• D) Positioning pressure

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Definitions:

Gender

A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.

Demographic Segmentation

Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.

Loyalty

The state or quality of being loyal; fidelity to a company, brand, or person, often resulting in repeated business or advocacy.

Price Sensitivity

The degree to which the price of a product affects consumers’ purchasing behavior.