Which Consumer Characteristics of Targeted Customers Will Form the Basis

question 4

Multiple Choice

Which consumer characteristics of targeted customers will form the basis for the channel design decisions?

• A) Station approach and income level
• B) Transactional analysis and future categories of contingency
• C) Hierarchical dissemination
• D) Demographics and psychographics

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Definitions:

Gender Variant

Someone whose gender presentation, whether by nature or by choice, does not align in a predicted pattern with gender-based expectations. Other terms for this variation include gender nonconforming, gender atypical behavior, gender identity disorder, and gender dysphoria.

Heteronormative

A worldview that promotes heterosexual relationships as the normal or preferred societal standard, often marginalizing other forms of sexual orientation and expression.

Masculinity

A set of attributes, behaviors, and roles associated with boys and men.

Femininity

A set of attributes, behaviors, and roles generally associated with girls and women, often culturally defined.