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Discuss Setting Up Valid Research Designs

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Discuss setting up valid research designs.


Definitions:

Tracking Tests

Evaluations used to continuously monitor a product's performance or the effectiveness of a marketing campaign over time.

Repeat Purchases

This refers to the phenomenon when customers buy the same product or service from a business multiple times, indicating customer loyalty and satisfaction.

Coupons

Vouchers or codes offering a discount on goods or services, used as a marketing tool to attract customers and encourage sales.

Brand-Switching

The consumer behavior of switching from using one brand to a different brand, often influenced by pricing, promotions, satisfaction levels, or curiosity.

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