A Brand Manager Needs to Assess Which of the Following

question 32

Multiple Choice

A brand manager needs to assess which of the following groups of brand criteria before disposing of a brand?

• A) Level of market acceptance or rejection
• B) Pleasant vs. uncomfortable marketing strategies
• C) Current sales, loyalty, potential, and trends
• D) Product placement opportunities

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Definitions:

Financing

The act of providing funds for business activities, making purchases, or investing.

Capital

Long-term assets or the money used to support long-term assets and projects. Long-term debt and equity on the balance sheet.

Profitability Index

A capital budgeting tool that measures the relationship between the present value of cash inflows and the initial investment, indicating the relative profitability of a project.

Cost of Capital

The rate of return a company must earn on its projects to maintain its market value and attract funding, often consisting of debt and equity costs.