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Conditioned Stimulus
An initially neutral signal that, upon being paired with an unconditioned stimulus, triggers a learned response.
Classical-Conditioning Principles
Fundamental concepts of classical conditioning, such as stimulus generalization, extinction, and spontaneous recovery, that describe how conditioned responses are acquired, maintained, and eliminated.
Unconditioned Response
A naturally occurring reaction to an unconditioned stimulus, such as salivating when smelling food.
Advertisers
Individuals or companies that promote products, services, or ideas through various forms of media, aiming to influence consumer behavior or perceptions.
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