In Broadcast Media, What New Technology Has Allowed Radio and Television

question 35

Multiple Choice

In broadcast media, what new technology has allowed radio and television stations to become panregional?

• A) Engineering
• B) Satellite
• C) Line of sight
• D) Narrowcasting

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Definitions:

Product Failure

The occurrence when a product does not perform as intended or fails to meet consumer expectations, leading to dissatisfaction or withdrawal from the market.

Unplanned Buying

An impulsive or spontaneous purchase, made without prior intention or planning, often triggered by in-store stimuli or emotional states.

Grocery List

A written or digital list of items to be purchased from a grocery store.

Point-of-Purchase Stimulus

Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.