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Determining the Target Audience Is One of the Three Basic

question 47

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Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.


Definitions:

Concrete Operations

A stage in Jean Piaget's theory of cognitive development, typically occurring between ages 7 and 11, when children gain the ability to think logically about concrete events.

Decenter

The cognitive ability to take multiple aspects of a situation into account and understand perspectives other than one's own.

Transformations

Changes or alterations in form, appearance, or nature that can occur in different contexts, such as mathematics, linguistics, or biology.

Cognitive Structures

Internal mental frameworks or schemas that help individuals organize and interpret information in the world around them.

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