While Browsing the Internet, a Consumer Encounters a New Pop-Up

question 89

Multiple Choice

While browsing the internet, a consumer encounters a new pop-up ad every time a new page is opened. This is an example of:

• A) advertising effectiveness.
• B) perceptual distortion.
• C) clutter.
• D) brand parity.

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Definitions:

Health

A state of complete physical, mental, and social well-being, not just the absence of disease or infirmity.

60-day Note

A 60-day Note is a short-term financial instrument or promissory note that promises repayment of the principal, along with any agreed interest, within 60 days.

Due Date

The specific date by which a payment must be made or a task completed.

Dated

Term often used to refer to something that is not current or is out of fashion; not applicable here as a defined key term in accounting or finance.