All of the Following Are Examples of Customer Contact Points

question 72

Multiple Choice

All of the following are examples of customer contact points except:

• A) a brand's website.
• B) a friend who recommends a brand.
• C) a brand's Instagram page.
• D) a sales clerk at a retail store.

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Definitions:

Investment's Cost

The total amount of money spent to acquire an investment, including all charges and fees associated with the purchase.

Average Accounting Return Rule

A capital budgeting criterion that measures the profitability of an investment as the average net income divided by the average book value.

Profitability Index Rule

A capital budgeting technique used to decide whether to invest in a project, calculated as the present value of future cash flows divided by the initial investment cost.

Capital Budgeting Technique

Methods used by companies to evaluate and select investments in long-term assets based on their potential to generate cash flows in the future.