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The marketing mix consists of the product, the price, distribution, and:
Perceptual Constancy
The psychological phenomenon that allows us to perceive objects as unchanging despite changes in sensory input.
Interposition
A visual cue in which one object partially blocks another, suggesting depth perception.
Sensory Interaction
The principle that one sense can influence or interact with another; the interaction of the senses to enhance the perception of the world.
Moon Illusion
A perceptual phenomenon in which the Moon appears larger near the horizon than it does higher up in the sky.
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